How It All Got Started…
After 20 years in corporate finance, owner Dean Wright knew he wanted to do something ‘green’ again – something to do with plants and flowers. (To put himself through college, he had grown green peppers on an acreage and sold them to a local restaurant.)
On a trip to Minneapolis, while brainstorming names for a new store, he was asked what his favorite flower was…and he replied “The Red Geranium”.
Dean headed to Chicago to learn floral designing (yes, he also is a floral designer). Six weeks later the current building was bought, renovated, and opened just one month before Valentines Day (yikes)!
With no retail floral experience, Dean knew experienced staff would be critical. From the beginning, Dean selected a talented team to launch the new venture.
Now almost 20 years later, The Red Geranium has become a key retail store. Unique floral arrangements, combined with a quality home decor store and a talented staff, The Red Geranium is irresistible and loved by it’s customers (who become friends).
Now a destination store for locals and summer residents, The Red Geranium has become the Best Floral & Gift shoppe in North Iowa.